On behalf of the Board of Directors, I'm delighted to welcome you to the world of Masafi. I'd not only like to echo the sentiments of our Chairman Mr. Abdul Aziz Al Ghurair, but build on them by suggesting that Masafi has also become synonymous with trust.
Although we’ve moved from being the generic name for mineral water in the region to becoming a provider of premium products in other FMCG categories, the public’s expectations of us have never wavered. So while we’ve set a benchmark of quality, we’ve never fallen below our own almost-impossibly high standards.
This principled approach embraces our corporate citizenry, too. We continue to invest in our people and their careers with us, so that their talents, capabilities and potential are played out to the full.